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Wednesday, October 26, 2005

Lego Acquires the Batman License


"Our experience shows that combining the right property with the construction play pattern is a formula for success, so we are thrilled to be working with Warner Bros. Consumer Products on the Batman property," says Jill Wilfert, Vice President Global Partnership and Alliance Management for LEGO Group. "Not all stories translate to construction, but the Batman setting, characters and focus on gadgets and vehicles allow us to create authentically detailed, functional and fun models that will have strong appeal and play value for children and adult collectors alike.

I love how they acknowledge that, straight off the bat (excuse the pun) that Batman isn't really construction based. That said, this will allow fanboys to recreate their favourite fanfiction masterpieces like Batman versus Bionicle versus Harry Potter in the dinosaur era. You can't put a price tag on that.,
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posted by Rob at 11:24 AM

7 Comments:

  • versus Spider-Man too. They had a few Spider-Man Movie Set sets too.

    By Blogger Mike, at October 26, 2005 3:48 PM  

  • Lego hasn't been the same since it become more model kits and less playgrounds for creativity.

    By Blogger Davíd, at October 26, 2005 5:24 PM  

  • I remember reading a while back that the only reason that they started to get properties is because Lego has started to *lose* money for the fist time since it's inception. This is why we're getting stuff like Batman and their ilk plus more marketable stuff like Bionicle.

    I totally agree with you on the lego front. When I was young, the hilight of each year would be checking out the new lego catalogue and seeing all the cool new products. Our family went through a *lot* of Lego, most of it the pirate sets.

    By Blogger Rob, at October 26, 2005 10:02 PM  

  • Yeah! Totally, I fucking LOVED those lego catalogs. I had so much, it was my favorite present. I got so much every Christmas and birthday. it was usually the only thing I'd ask for for years.

    I had tons of pirate sets. and I LOVED the western sets, even though I was getting older then. Love westerns. that was awesome. I had a lotta castle stuff too.

    Always wished I had more computer pieces though. If any of you have leftover computer lego consoles and button pads etc, I'l gladly take it off your hands. I always like trying to make massive supercomputer robot stuff.

    By Blogger Mike, at October 26, 2005 11:07 PM  

  • Hah, I remember that.

    My parents have kept all our lego. They said that when my brothers and I start spawning children that they'll always be Lego out their place for them to play with. Lego is eternal, as far as I'm concerned.

    What I dug the most about Lego was the Space police. I had this guy with this badass jet pack and ray gun and he'd patrole space with his posse. He was my own creation and damn was he ever cool.

    I think that it's a shame that kids are missing out with licensed stuff and more of a shame that Lego has to rely on that to turn a profit. If anything, Lego popped my imagination wide open.

    By Blogger Rob, at October 26, 2005 11:10 PM  

  • My parents did the same with my legos.

    By Blogger Davíd, at October 26, 2005 11:58 PM  

  • I fucking HATED how they made these awesome variations of the lego set on the back of the box...and LO AND FUCKING BEHOLD THEY CHINTZ YOU WITH NO FUCKING INSTRUCTIONS AS TO HOW TO BUILD THEM. Just the main one.

    For me I LOVE space ones. The magnet set was fucking awesome because...it was FUCKING MAGNETS MAN! And long glowly poles were lightsabres in my world.

    By Blogger S, at October 29, 2005 12:35 PM  

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